Altona
Thirty years ago, Caroline and Roland Freese opened “Altona Paris,” a boutique specializing in sophisticated casual women's clothing at 8 rue de l'Odeon in the sicth arrondisement. Combining Roland's interior design and clothing display skills with her own experience as a designer and a fashion journalist, Caroline introduces to a select audience her ideas for understated, chic clothing suitable for a weekend in the country as well as life in the city. Working as a talented team, Caroline and Roland made Altona an immediate hit with the fashion media and the smart set in Paris. Caroline's unique designs were featured on the cover of leading French fashion magazines. The boutique grew to several adjacent stores in Paris, including a men's casual clothing store.
In 1997, the Freeses opened a branch of Altona at 150 Worth Avenue in Palm Beach which quickly drew the attention of residents and visitors who continued the word of-mouth advertising that had always been a key to their success.
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